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001122334455554433221100

luxury shopping street in andermatt struggles for customer attention during holidays

Andermatt's new luxury shopping street, Furkagasse, opened amid a festive rush but struggled with low customer traffic, even during peak holiday times. While the resort operator, Andermatt Swiss Alps, reported overall satisfaction, many luxury retailers are operating as pop-ups, awaiting a clearer picture of business viability by April. Samih Sawiris aims to integrate this new district with the old village, but achieving this vision will require community support and time.
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